The Surrey Board of Trade at a Press Conference and Breakfast Reception on April 7 at the Surrey Arts Centre announced their new look.
“In my 10th year as CEO, I continue to be proud of our results and work in the Surrey Board of Trade’s mission to support and attract business. What differentiates this business organization is the value of our service delivery. Surrey is a city of entrepreneurs fuelled by a vision to innovate. What is unique is the blend of our work – business engagement and partnership – with our service organizations that help to improve the livability of Surrey,” said Anita Huberman, CEO Surrey Board of Trade.
“The Surrey Board of Trade is a partner with stakeholders, even though we are an independent voice of business. And we are inclusive in a uniquely situated demographic setting with almost 50% of our population with a mother tongue other than English. What I say to business when they are looking to relocate here is that Surrey has the human capital to build their workforce, to build their products, to deliver their service. 30% of Surrey’s population is under the age of 19. Our diversity is Surrey’s strength.”
THE FACT: It is a fact that the economic powerhouse is in Surrey as we move to becoming the largest city in British Columbia. That brings opportunity and that brings challenges.
THE NEWS: That the Surrey Board of Trade has a new look that reflects their GROWTH AND PROGRESS in a city that will be the largest city in B.C. – with the largest amount of industrial land inventory – a border city crossing with our largest trading partner – an international docking facility that brings in goods from all over the world – our Fraser Surrey Docks.
THE PHILOSOPHY: It was noted that the Surrey Board of Trade’s hallmarks and brand are: Innovative-Inclusive–Independent. And as the Surrey Board of Trade embarks on their 100th anniversary in 2018 – they’ve been in Surrey since 1918 Surrey sees a downtown core emerging with Surrey City Hall, the library, SFU, KPU, Marriott Hotel, 3 Civic Plaza – and towers from WestStone Properties, Bosa and so many other developer proponents. “The Surrey Board of Trade works together with our City of Surrey to continue to build industry, build jobs, build and support our people.”
“The logo’s different colours represent the Surrey Board of Trade’s and Surrey’s diversity. The globe represents the fact the we live in a global economic environment.”
The Surrey Board of Trade’s new Website, Newspaper, Hallmark Events (tying into policy and the city’s livability – not just speaker events) , Business Centreand International Trade Centre were featured.
“Thank you to Thornley Creative Communications for their work on this new look. This is a creative design firm that believes in Surrey.”