The Surrey Board of Trade has released the results of the #SurreyStrong Shop Local Campaign’s shopper survey. The report intended to help local retailers understand the priorities of Surrey shoppers and how they can adapt their business to draw in more customers.
“The campaign builds on our work from the previous year with the main objective being to inspire the community to shop local,” said Anita Huberman, President & CEO, Surrey Board of Trade. “Shopping local helps create jobs, and contributes to investments in public infrastructure, and into the community.”
There were 706 responses to the survey from Surrey residents.
In summary, respondents preferred shopping at local businesses for a mix of reasons – notably to support the local economy:
· Two-thirds of respondents prefer in-store shopping.
· Unique product and service offerings/experiences and the convenience of local shopping also resonated highly.
· Lower prices tend to influence decisions to shop online or outside of the Surrey area.
More than half of respondents expressed willingness to pay a premium to support local businesses.
· Almost all respondents asserted that it is important for local businesses to ‘give back’ to the community.
· 84% of respondents suggested if there was more information about the benefits of shopping locally, more people would.