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ExportSpark

NEW COMPLETE SUITE OF INTERNATIONAL TRADE COURSES FOR 2022

Exportspark and the Surrey Board of Trade have released new dynamic and informative courses to help you deal with the challenges and frustrations of importing and exporting. Delivered virtually, the courses are 2-hours, 4-hours or 6-hours in length and consist of courses on various importing, exporting and logistics topics, including pricing, identifying partners and Incoterms®. Business owners, sales executives, logistics professionals and operations staff that are involved in the exporting or procurement processes at their business can benefit from these courses.

Below are all courses scheduled for the first half of 2022 with links to the applicable registration pages.

*All times are in Pacific Standard Time Zones


Course Dates for Spring 2022

Importing for Entrepreneurs
March 31, 2022, 10:00am – 12:00pm

Price $100 + GST. For entrepreneurs looking to import & sell goods in Canada.

Course Description
The Importing for Entrepreneurs course presents critical information & strategy around selecting and importing products for sale into the Canadian market. Topics include import requirements, labeling & packaging, potential tariffs, common shipping & logistics challenges, best practices around marketing to Canadians, and tips on selling into retail.


Incoterms for Small Business Owners
April 19, 2022, 10:00am – 12:00pm

Price $150 + GST. For small business owners selling physical goods outside of Canada through e-commerce and/or through freight forwarding.

Course Description
The Incoterms® for Small Business Owners course quickly reviews Terms and applicable articles most commonly used by exporters working with couriers and freight forwarders that consolidate shipments in containers and present common logistics risks when selling online.


Setting International Pricing & Margins
May 12, 2022, 10:00am – 12:00pm
Price $100 + GST. For Business owners & sales executives looking to set international pricing for exporting.

Course Description
The Setting International Pricing & Margins course reviews best practices around setting international pricing for export markets, based on how the product will be shipped. Topics include identifying hidden expenses, the effect Incoterms & shipping scenarios have on cost, and setting effective margins for international distributors.


Finding Good Distributors
May 31, 2022, 10:00am – 12:00pm
Price $100 + GST. For business owners & indirect sales executives looking to grow revenue in international markets.

Course Description
The Finding Good Distributors course reviews best practices around selling successfully outside of Canada through partners. Topics include creating partner profiles, how to identify and validate distributors, and common mistakes in distribution strategy that lead to a lack of sales in international markets.


Selling Virtually into International Markets
June 23, 2022, 10:00am – 12:00pm
Price $100 + GST. For business owners & sales staff that sell into international markets using virtual technology.

Course Description
The Selling Virtually into International Markets course reviews best practices around how to sell into international markets using virtual technology. Topics include best practices for running a virtual sales session, cultural differences and common mistakes, and tips & tricks for successful communication & closing deals.


For more information

Contact Greg Henderson at greg@exportspark.com.